Today, the use of the Internet for military and political purposes has become a characteristic peculiarity of political struggle, Anna Vilovatykh, RISS expert, and Sergey Rogachev, Doctor of Economic Sciences, point out in the analytical article of RISS journal “National Strategy Issues.” “The new reality has drastically transformed the information environment and at the same time contributed to the loss of the traditional media’s monopoly on mass dissemination of information. After the Internet appeared, almost every person got tools of influence on mass and individual consciousness in the digital environment. Unfortunately, people are now focused not on the quality of the information message, but on its sensationalism," they explained.
The authors draw attention to the fact that the Internet works according to the following logic: “more sensations – more views – more money,” when the truth is no longer considered as a fundamentally important characteristic of the information message. “It is also important that the introduction of Big Data technologies have made it possible to provide each user with a personalized news feed in social networks based on his preferences. Through accurate targeting and selection of suitable content, a person finds himself in a cozy "information bubble", abstracting from external information stimuli,” Anna Vilovatykh and Sergey Rogachev underscored.
The experts emphasize that society is currently entering a new information and communication reality, the age of post-truth. At the moment, mass social behavior in the digital environment is characterized by a high degree of irrationality. "There is a possibility of transition of public discontent from the virtual environment to reality that may affect the development of socio-political processes in certain countries and regions of the world,” the authors concluded.