Soft Power in Asia: India

RISS Senior expert Vyacheslav Usov speaks about the "soft power" in Indian foreign policy. According to the analyst, New Delhi is actively increasing its cultural influence in Asia and beyond, while Indian government is creating new structures to popularize traditional Indian culture.


  • India has always relied on soft power diplomacy and it continues to use it actively under current Prime Minister, Narendra Modi. One central notion is the importance of family. World is viewed as one family by Modi.

  • Major assets of India’s soft power diplomacy are Bollywood, religion, culture and the Indian diaspora.
soft power India Vyacheslav Usov discussion