Soft Power in Asia: Japan

RISS senior expert Yulia Kryachkina analyzes the role of «soft power» in Japanese foreign policy. The specialist notes that Tokyo successfully promotes its traditional art, cutting-edge technologies, and the modern pop culture. Though the economy of Japan has been trapped in a prolonged slowdown, Tokyo is still trying to present its economic model as an example for developing countries.

Summary:

  1. Japan regards the traditional soft power mechanisms as an important means of promoting its values and creating a positive image of a country.

  2. Japan has a rich soft power’s portfolio. It presents its culture as masterful blend of traditional and modern features. Beyond cultural aspects, Japan uses its economic influence primarily in the South-East Asia to define the country’s appeal.
soft power discussion Japan Yulia Kryachkina