Soft Power in Asia: Japan

RISS senior expert Yulia Kryachkina analyzes the role of «soft power» in Japanese foreign policy. The specialist notes that Tokyo successfully promotes its traditional art, cutting-edge technologies, and the modern pop culture. Though the economy of Japan has been trapped in a prolonged slowdown, Tokyo is still trying to present its economic model as an example for developing countries.


  1. Japan regards the traditional soft power mechanisms as an important means of promoting its values and creating a positive image of a country.

  2. Japan has a rich soft power’s portfolio. It presents its culture as masterful blend of traditional and modern features. Beyond cultural aspects, Japan uses its economic influence primarily in the South-East Asia to define the country’s appeal.
soft power discussion Japan Yulia Kryachkina