RISS expert Roman Lobov examines the significance of "soft power" in the Republic of Korea's foreign policy. The analyst believes that Seoul is actively competing with other centers of power in the Asia-Pacific region and relies heavily on promoting its own economic, social, and cultural standards. It is highlighted that the Republic of Korea (ROK) succeeded in exporting popular culture (music, TV shows) globally.
- ROK is attempting to improve its international image and compete for a leadership position in regional processes through "soft power".
- ROK's "soft power" potential is built on promoting its economic achievements and mass culture. It stimulates exports of particular domestic products (light industry products in particular).